FREQUENTLY ASKED QUESTIONS

Exhibitions can be a valuable way of meeting many key prospects in a short span of time. Providing you choose the right show and plan carefully, you could lay the foundations for profitable growth in contacts and eventual sales.

There is no thumb rule that covers such diverse possibilities. Each event calculates its charges based on a basic cost for the area, that you have occupied, whether it is outdoors or indoors. The rate will also be considered upon the value of the potential traffic that will pass your frontage.

Where you choose to exhibit will be governed by what industry you are in and what events are available. Avoid general shows and look for those where your target audience will be present. Take last year’s catalog from the organizer and see if the well-known names from your sector are there. The organizers should be able to give you a detailed breakdown of exhibitors and visitors from previous years. You should check this to see if your rivals, customers, and targets are listed. You should ideally visit before booking for next year. This will also give you an idea of the best spots to book (if they are available and within your budget).

Modular exhibition stands are stall designs made from pre-engineered parts such as walls, roofs, wings and overlay panels. Exhibition stall designs are re-configurable and re-usable, hence suited for multiple exhibition. These exhibition stands are cost efficient in the long run and preferred as an eco-friendly mode of exhibiting.

The exhibition brief form is the first sheet of paper exchanged between the client and the exhibition stand building contractor outlining the client’s requirements. An exhibition brief form includes information such as client profile, the objective of the exhibition stall, target audience, look and feel, and other physical requirements of the exhibition stand. The exhibition brief form can undergo changes in the production and execution stage according to the client’s requirements.

Trade shows are important. Success usually comes from proper planning. A good show organizer will give out a detailed handbook giving cut-off dates, and when certain items must be booked, including catalog entry, electrical requirements, fascia name, etc. Examine your literature store, as printing takes time. You may need two levels of promotional material, one that is adequate and cheap, that can be given away. And reserving the full-color brochure for serious enquirers. It is generally thought that at least 5% of the visitors through the door may actually meet you.

The number of people needed depends entirely on the size of your stand but even a small unit should have at least two people on hand – even if only one is on duty at a time. The appropriate people are those who know about the product, who look presentable and, most importantly, who can interact well with stand visitors. Make sure that those who ‘man’ the stand are readily identifiable to visitors.

Yes. Custom builds can be designed in units and arranged and re-arranged for different sized spaces. By selecting robust, wipe-clean materials and the probable addition of extra bits and pieces for each different space, a custom built stand can be used with just refurbishment, build and breakdown and storage costs, for several years.